Privacy

Shelf Life by MMK Retail

What we collect

When you play Shelf Life, we collect:

• Your game results (which scenarios you saw, your answers, your score). This is stored anonymously unless you provide your email.
• Your email address, only if you request a debrief. We use it to send your debrief and nothing else.

What we do with it

• Game data is stored in a database (Supabase) to help us understand how the simulation performs. No names or emails are attached to game records.
• If you request a debrief, your email and game data are sent through Resend (our email provider) to deliver your personalized report.
• A copy of the debrief is sent to our team at hello@mmkretail.com so we can monitor delivery and quality.

What we don't do

• We don't add you to a mailing list.
• We don't send follow-up marketing emails.
• We don't sell, share, or trade your information with anyone.
• We don't use tracking pixels in the debrief email.

Third parties

• Supabase (database) stores anonymous game data.
• Resend (email delivery) processes your email address to send the debrief.
• Netlify (hosting) serves the site and runs the debrief function.

None of these services use your data for their own marketing purposes.

Cookies

Shelf Life uses localStorage (not cookies) to remember how many games you've played and which scenarios you've seen. This data stays on your device and is never sent to us.

Your rights

Want your data deleted? Email hello@mmkretail.com and we'll remove it within 10 business days.

Contact

MMK Retail
hello@mmkretail.com
mmkretail.com

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Last updated: March 2, 2026